Google offers $75 AdWords for businesses

Google wants to give our New Zealand businesses $75 worth of AdWords credit. That is really great. What better way to promote a SME with a carefully-planned AdWords campaign.

What are AdWords?

You know how it goes, you're in Google looking for a new dog bed for Fido. The search result page has some links on the right hand side. These are AdWords links.
You can choose which search words will trigger your website to be displayed as an AdWords link. Choose wisely and you should start seeing the results in your webstats.

I'm sold, sign me up

Sign up for Google AdWords stimulus offer here. I recommend learning more about how AdWords works and doing some research on which words are best for your business. Google for tips on setting up AdWords campaigns and read articles on AdWords.

What about after?

Unless your business has really deep pockets, you will not always have an AdWords campaign running. So how can you ensure that your website is still found? It is essential that your website uses search engine optimisation techniques, which allows the search engines to index your website easily. If you are unsure whether your website is optimised or would like to find out more, feel free to contact me.