So D'lish website

Web design, Graphic design, KratosCMS , identity,  digital printing

So D'lish is a blog-based website that was made out of a desire to discover and share foodie gems with other New Zealanders. While it's a division of Andrea Wong Design, its focus is purely on food and drink.

A brand, including the logo was created and the website designed and developed using AWD's KratosCMS.

Identity

The identity was developed to convey a friendly, accessible feel with a subtle kiwiana feel. Natural colours of brown and green were chosen to help convey this and the patterned background is being used to give the feel a slight traditional feel. This is contrasted with the typeface chosen for the logo which is more modern and friendly.

Website design and development

The website was designed to continue the feel developed in the identity. A strong point of the website is the showcasing of the photography, so large images are used for the article pages and each summary of the articles (eg on the home page) also include a small thumbnail of the main image.

So D'lish was developed using KratosCMS, which allows authorised people to access the website and create new articles easily.

KratosCMS functionality included:

• Blogs
• Banner ads
• Email marketing

As this is a blog website, there is the functionality for the readers to leave a comment at the bottom of each article. This encourages interaction and sharing of information between readers.

Advertising banners are displayed on every page and the advertisers receive a report of impressions and click-throughs at the end of each advertising campaign.

Graphic design

As part of the launch of the website, a business card and flyer were also produced and digitally printed.

www.dlish.co.nz