I’m Andrea.
I have more than 20 years' experience across brand, e-commerce and digital environments.
I specialise in modern in-house creative leadership, bringing together creative direction, brand systems and practical ways of working that help teams deliver great work consistently.
Over the years, I've led creative across multi-brand businesses, website redesigns, campaign production and large-scale e-commerce environments. I'm particularly interested in where creative thinking meets operational thinking. Building systems, processes and workflows. These make it easier for teams to do their best work.
KIND WORDS
“Your eye for detail & design is next level,
which is inspiring.”
– Email Marketing Specialist workmate
My experience spans brand systems, campaign direction, photography-led creative and the considered use of AI within the creative process. I'm interested in new tools and technologies. I do this thoughtfully and only when they genuinely improve quality, flexibility or efficiency.
What motivates me most is creating environments where strong ideas, capable people and thoughtful systems come together to produce better work at scale.