I’m Andrea – an Auckland-based Art Director & Creative Lead

My experience spans e-commerce, brand storytelling and creative systems, where I love helping teams create stronger, more consistent work while improving the way design teams run behind the scenes.

When I’m on the tools, I work across website redesigns, campaign direction, photography, and AI-assisted workflows. AI is moving fast and my approach is practical rather than hype-driven – where I use it as a creative tool to improve flexibility, realism, and speed where it genuinely adds value.

I’m especially interested in visual storytelling, photography-led art direction, and creating imagery that feels warm, natural, and considered.