Designing at scale across 3 e-commerce brands

As the HealthPost Group expanded, each brand needed to feel distinct while remaining efficient to produce.

Creative quality couldn't depend on starting from scratch for every campaign. Design and creative direction were needed that elevated the brands while increasing capacity.

THE CHALLENGE /

HealthPost Group was expanding across three e-commerce brands, each needing a stronger and more distinct visual identity.

The websites were being redesigned while creative output was increasing significantly.

Supporting 600+ suppliers and 8,000+ products across the Group, I needed to design a creative system that balanced consistency, flexibility and speed.

The challenge was to elevate the creative while making it scalable enough for a high-volume environment.

CREATE THE DESIGN FOUNDATION /

Designed and co-designed brand refreshes, including websites and email templates.

Established distinct, scalable creative system and asset structures for each of the three brands.

Created visual rules and templates that strengthened consistency while giving the team flexibility to produce brand-aware creative.

The creative system we developed

MAKE THE DESIGN SCALABLE /

I translated the creative system into practical templates, reusable assets and frameworks.

Designed workflows that enabled the team to resize and name thousands of images efficiently for the new websites.

Supported the team in applying the system across the 3 brands.

THE IMPACT /

Each brand had a distinct, fresh visual identity that aligned with brand values and customer experience.

Brand consistency was elevated, allowing more efficient asset production and campaign delivery.

Increased creative output by more than 400% across three brands without increasing team headcount.

Packaging design

Designed founder-led concepts across the BioBalance range. Created for brand consistency, shelf impact and regulatory alignment.