AI in creative practice
Exploring how AI-assisted carefully considered workflows can be integrated into e-commerce production to improve the realism, flexibility, and efficiency of product storytelling.
THE CHALLENGE /
Fast-moving e-commerce environments require a constant flow of product imagery.
Traditional workflows are often too slow, while basic clearcut imagery can lack realism and depth.
THE PROCESS /
AI-assisted workflows were introduced in Photoshop as a considered extension of the creative process.
Rather than replacing traditional methods, AI was used to enhance:
lighting and composition
material realism and texture
brand-specific styling
visual consistency across assets
Each output was still art directed with intent. It is important to treat AI as a production tool, not a shortcut.
Slide left to see the clearcut
added to the photo using AI
WHAT I DID /
Integrated AI-assisted workflows into existing Photoshop production processes
Art directed AI outputs through lighting, composition, and brand styling
Improved realism and flexibility of e-commerce imagery
Reduced reliance on traditional shoot-based workflows for day-to-day assets
Slide left to see the result
after applying the AI prompt
THE OUTCOME /
Improved speed and flexibility of e-commerce production. Using AI-assisted workflows in a considered way increased the visual quality and consistency of product imagery across campaigns and channels.