THE CHALLENGE /
Fast-moving e-commerce campaigns need a wide range of product imagery, however:
Traditional photography workflows aren’t practical for day-to-day production
Existing clearcut compositions are quick to create, but often lacked realism and visual consistency
AI-assisted product storytelling
From flat clearcuts to more realistic, on‑brand product storytelling.
THE PROCESS /
Using AI-assisted workflows inside Photoshop, we were able to create more realistic and flexible e‑commerce imagery without the overhead of traditional photoshoots. Outputs are art directed through lighting, composition, textures, colour warmth, and brand-specific styling.
Slide left to see the clearcut
added to the photo using AI
THE RESULT /
The new workflow improved the realism and overall quality of e-commerce imagery while making day-to-day campaign production faster and more flexible. It also opened up more room for experimentation and helped the wider team create more consistent, scalable creative across multiple brands.