Across multiple HealthPost Group brands, I supported the delivery of large-scale e-commerce redesigns and ongoing campaign production in a high-volume environment.
As demand increased, the focus shifted from simply producing assets to building the systems and workflows that allowed multiple teams to deliver consistently across channels.
Scaling e-commerce creative systems
MY ROLE /
I worked across co-design support and production leadership, with responsibility for improving how creative work was planned, structured, and delivered across teams.
This included:
developing scalable design systems and asset structures
building reusable templates and component libraries
improving workflow organisation and creative intake processes
supporting cross-channel campaign delivery (web + email + digital)
helping teams manage high-volume production across multiple brands
THE CHALLENGE /
Redesigning and supporting three e-commerce websites required managing a high volume of creative output while maintaining consistency across web, email and campaign assets.
With over 1000+ images per site, the complexity wasn’t just production. I ensured the work stayed structured, consistent, and efficient under constant delivery pressure.
WHAT I DID /
Rather than treating this as a production challenge, I focused on creating clarity and repeatability in how work moved through the team.
Creative systems
Developed structured asset libraries, templates, and reusable design components to support consistent output across brands.
Workflow improvement
Introduced clearer organisation of creative requests and production flow, improving visibility and reducing friction in day-to-day delivery.
Cross-channel consistency
Ensured design systems translated effectively across e-commerce, email, and campaign touchpoints.
Operational support
Helped the wider team manage high-volume production demands during large-scale website redesigns and platform migrations.
THE OUTCOME /
The result was a more structured and scalable creative workflow that supported simultaneous delivery across three e-commerce brands.
Key outcomes included:
improved consistency across brand outputs and channels
more efficient asset production and campaign delivery
reduced friction in workflow and production processes
stronger alignment between creative teams and business needs
increased capacity to handle high-volume e-commerce output
Website redesigns
Email redesigns
